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The 1 Versus The 1,000 - Transcend Commercial Real Estate Brokerage

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July 1, 2021

The 1 Versus The 1,000

So, I’m going to share two stories here. The first story is about a guy who’s roughly 42. He’s got three kids, a dog, a wife, and a great job. But unfortunately, due to tough economic times that person gets cut so that the company can move on and survive. Now, I’m going to tell you a story about 1,000 people at a much bigger company and due to tough economic times, those 1,000 people get cut, and they get laid off. And the question I have for you is – who do you feel more empathy towards the 1 or the 1,000? Likely you feel more empathy towards the 1 than you do towards the 1,000? Even though the 1,000 should be a bigger deal, and we should feel more empathy towards because let’s face it, there’s a lot more kids that might go hungry or a lot more mortgages that might not get paid due to the 1,000 versus the 1. However, we are wired to feel more empathy towards the 1 because it becomes more personal. And as we start to think about going remote, coming back to the office hybrid, I want us all to start thinking about it being personal, the personal human connection, the trust that can only be forged at the water cooler, going to lunch together, seeing each other versus what happens when we’re remote and all of a sudden, it becomes a lot easier to become the 1,000 because there is no personal relationship tied to it. I’m not saying one is better than the other, but we need to truly think through the repercussions of what remote means versus what in person means.

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