February 14, 2019
Outside the front entryway of the Securities Centre complex in Buckhead, a bright orange metal art installation in san serif font declares ONE to direct visitors to the One Securities Centre building.
The signs were designed by ASD and they are a great example of marrying form and function to turn signage and wayfinding into art that creates a sense of place, energy, pride and culture in the workplace.
Designers and architects have gotten much more sophisticated and clever in rethinking ho-hum things like signs for the bathrooms or directions to the parking garage.
At Coca-Cola’s global headquarters on North Avenue in Midtown, bright red signs with white curvy lines evocative of a glass Coca-Cola bottle point visitors toward bathrooms, parking decks and a lactation room. It’s subtle branding at its best.
Beautifully designed signage doesn’t necessarily have to serve a purpose. Each day, as many as 56,000 cars drive on Lenox Road while exiting the Ga. 400 highway or traversing east and west to busy thoroughfares such as Peachtree Road or Roswell Road.
Giant letters spelling out BUCKHEAD were sandblasted into concrete retainer walls a few years ago as part of an effort to beautify the well-traveled corridor. Several miles of walking and biking trails will soon connect Buckhead with the Peachtree Creek spur trail of the Atlanta BeltLine, a feat complicated by the need to cross active railroad tracks and the I-85 highway.
We are excited to see Atlanta take a more sophisticated approach in designing things like building signage and wayfinding, and hope to see more of it in the future.